Park Plaza · Santa Marta, Colombia

A Landmark Investment on Colombia’s Caribbean Coast

A rare opportunity to invest in a world-class beachfront hospitality asset in one of Latin America’s fastest-growing luxury tourism destinations.

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Virtual Tour

Experience the Property

Explore the space in full 360° immersion. Click and drag to navigate through Park Plaza Santa Marta’s signature spaces.

360° View

Rooftop Infinity Pool

360° view from the rooftop terrace overlooking the Caribbean Sea

360° View

Grand Lobby

Step inside the grand entrance and reception of Park Plaza

The Vision

Where the Sierra Nevada Meets the Caribbean Sea

Park Plaza Santa Marta is positioned at the intersection of Colombia’s most compelling natural landscapes and its fastest-growing luxury tourism market. The property commands a prime beachfront position in the Rodadero district, with unobstructed Caribbean views and direct access to white-sand shores.

Designed to five-star international standards, the development spans 128 premium keys across four distinct room categories, complemented by world-class amenities including a rooftop infinity pool, signature restaurant, full-service spa, and 10,000 sq ft of flexible event space.

128

Premium Keys

5★

International Standard

2026

Projected Opening

15,000m²

Total Area

Why Invest

Investment Highlights

A compelling opportunity backed by strong market fundamentals, institutional-grade governance, and Colombia’s booming luxury tourism sector.

14.2% Projected ROI

Based on comparable luxury assets in the Caribbean corridor, conservative underwriting projects a 14.2% annual return by Year 5.

128 Premium Keys

A purpose-built luxury inventory spanning ocean-view suites, garden terraces, and a presidential penthouse.

Prime Beachfront

Direct Caribbean Sea frontage in Santa Marta’s most coveted resort district, steps from Rodadero Beach.

Institutional-Grade Asset

Developed to international five-star standards with Park Plaza brand governance and third-party audit frameworks.

Tourism Growth Corridor

Santa Marta’s tourism arrivals have grown 23% year-over-year, driven by international flight expansions and infrastructure investment.

Tax-Advantaged Structure

Colombia’s Free Trade Zone incentives offer significant corporate tax reductions and import duty exemptions for qualifying investors.

El Rodadero, Santa Marta

11.2044° N, 74.2243° W

Strategic Location

Colombia’s New Luxury Frontier

Santa Marta is the oldest surviving city in South America and Colombia’s fastest-rising luxury destination. Nestled between the world’s tallest coastal mountain range — the Sierra Nevada — and the crystalline Caribbean, the city is experiencing unprecedented tourism growth driven by international arrivals and government-backed infrastructure investment.

The property is strategically located within El Rodadero, Santa Marta’s premier beachfront district, offering unparalleled access to Tayrona National Park, Ciudad Perdida, and three UNESCO World Heritage Sites.

1.8M+

Annual Tourist Arrivals

23%

YoY Tourism Growth

12 min

Airport Distance

UNESCO Heritage Sites

Financial Outlook

Projected Returns

Conservative projections based on comparable luxury hospitality assets in the Caribbean region. Past performance indicators, not guarantees.

Projected Annual ROI (%)

8.2%

Year 1

10.5%

Year 2

12.1%

Year 3

14.2%

Year 4

15.8%

Year 5

14.2%

Target IRR

1.8x

Equity Multiple

6.5 Years

Payback Period

8–12% p.a.

Asset Appreciation

* Projections are illustrative and based on market analysis of comparable luxury hospitality assets. Actual returns may vary. This does not constitute financial advice.

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